SINGAPORE – The Lions Festivals Group and J. Walter Thompson have partnered once more to bring Think Tank, a bespoke program for senior marketers, to the Spikes Asia Festival of Creativity Singapore.
The customised one-day programme, which takes place on September 21 at Spikes, offers senior marketers the opportunity to attend a full day of exclusive sessions with internationally-acclaimed speakers, along with full access to the Festival as well as networking events.
“Think Tank provides senior marketers the opportunity to discuss key trends that impact their creative strategy in a closed-door setting with industry experts, and with each other. We’re thrilled to be able to partner once more with Spikes to bring this forum to the festival,” said John Gutteridge, J. Walter Thompson Asia Pacific CEO.
This year’s Think Tank forum, titled “It’s Personal: Creative Marketing that Matters”, will focus on how CMOs can leverage data, new technologies and increasingly personalized consumer insights to create experiences that connect with the hearts, minds & desires of individual consumers.
Think Tank will be moderated by Nicole Fall, Associate Fellow at the Institute on Asian Consumer Insight, as well as CEO of strategic research consultancy and trend forecasting agency Asian Consumer Intelligence. Fall has 19 years of experience in Asia, spanning China, Hong Kong, Japan, Singapore & Malaysia. Her career spans roles as a journalist, trend forecaster, advertising planner, researcher and agency owner, utilizing expertise in market analysis, strategic research and innovation to ultimately help brands develop more effective goods and services.
J. Walter Thompson has run Think Tank at Spikes Asia for two years, and at Dubai Lynx since 2013.
“We have more and more marketers attending Spikes each year, which is a testament to their commitment to probe and push the boundaries on creativity. The growth of Think Tank, at both Dubai Lynx and Spikes, provides senior marketers with a very tangible and impactful way to get the most out of the festival,” said Terry Savage, Chairman of Lions Festivals.
CMOs, Senior Marketers and Brand Directors interested in participating in Think Tank should contact Steve Latham, Lions Festivals Director of Talent and Training at stevel@lionsfestivals.com, or visit www.spikes.asia/training/think_tank for more information.
