Spikes Asia has gathered even bigger advertising names to its line-up of speakers next week at the Suntec Convention Center in Singapore. From the CEO of this year’s Cannes Lions Agency of the Year awardee to the creative and executive heads of the biggest advertising agencies in the Asia-Pacific region, the additions to the festival line-up is jam-packed with inspiring, educational, and entertaining content.
There are six tracks for this year’s festival: Masters of Creativity, In-Focus, Market Focus, Innovation, Tangrams Effectiveness @ Spikes, and the Makers Programme.
Here are our newest picks to look out for this year.
The Masters of Creativity Programme
Build Ideas Not Ads
BBDO Asia
11:30AM-12PM
Danny Searle
Chief Creative Officer
BBDO Asia
Do Advertising and Mixed Martial Arts Have Anything in Common?
Grey Group AMEA
3:15PM-4:00PM, Wednesday, September 27
Angela Lee
Mixed Martial Arts (MMA) Atomweight Champion
Evolve MMA
Nirvik Singh
Chairman & CEO, Grey Group Asia Pacific, Middle East & Africa
Grey Group AMEA
Is the Global Creative Idea Dead? Long Live Cultural Creativity
McCann Worldgroup
2PM-2:30PM, Thursday, September 28
Pat Baron
National CCO
McCann Worldgroup Australia
Heok Seong Ng
CCO
McCann Worldgroup Malaysia
Reimagining How Technology Fuels Creativity
YouTube
4PM-4:30PM, Thursday, September 28
Ross Jauncey
Creative Development Lead
Google
Nick Garrett
CEO
BBDO Clemenger Melbourne
Is that Digital?
President’s Address: Digital, Mobile & Digital Craft Jury President
10:30AM-11:00AM, Friday, September 29
Yasuharu Sasaki
Executive Creative Director and Head of Digital Creative
Dentsu, Inc.
Machine Learning: Moving Beyond Buzzwords to Applied Creativity
Google
3:00PM-3:30PM, Friday, September 29
Miguel de Andrés-Clavera
Head of Creative Technology APAC
Google
In-Focus Programme
Brand Momentum in the Age of the Algorithm
Wavemaker
10:45AM-11:30AM, Wednesday, September 27
Raj Gupta
Chief Strategy Officer
MEC Asia Pacific
Experiential Tech Will Lead the Way for Compelling Brand Experiences
Isobar
4:00PM-4:45PM, Wednesday, September 27
Stan Lim
Regional Creative Director
Isobar Singapore
Yong Hock Chye
Innovation Director
Isobar Singapore
Cracking the Code on Unconscious Gender Bias
Dentsu Aegis Network
11:45AM-12:30PM, Thursday, September 28
Sean O’Brien
CEO
MKTG and Posterscope APAC
Joanna Catalano
CEO & President
iProspect APAC & Female Founders Singapore
Zoe Kinias
Associate Professor of Organisational Behaviour
INSEAD
Creativity Matters – For Business For Change, For Good
Spikes Asia
4:45PM-5:30PM, Thursday, September 28
Terry Savage
Chairman
Cannes Lions
You Spin Me ‘Round – Oreo’s Climb Up the eCommerce Charts
Mondelez International
10:00-10:45AM, Friday, September 29
Bryan Rakowski
Marketing Director, Biscuits Equity – AMEA Mondelez International
Yi-Chung Tay
CEO & Founder
VML China
Catch the (Asian) Millennials!
Hakuhodo Inc.
2:15PM-3:00PM, Friday, September 29
Goro Hokari
Managing Director
Hakuhodo Institute of Life and Living ASEAN
Kota Takaichi
Head of Strategy & Digital
Hakuhodo Malaysia
Ampa Theerapatsakul Strategic Planning Director
Hakuhodo Bangkok
Yusuke Miyabe
Regional Strategic Planning Director
Hakuhodo Institute of Life and Living ASEAN
F.E. Devi Attamimi
Executive Director of Strategy
Hakuhodo Network Indonesia
Innovation Programme
Shhh A.I. is listening!
Uncanny Valley – Music + Sound + Tech
10:30AM-11:15AM, Wednesday, September 27
Charlton Hill
Head of Music & Innovation
Uncanny Valley
Justin Shave
Head Composer & Sonic Technologist
Uncanny Valley
VR Contents: The Next Step to an Ultimate Sensorial Experience
Cheil Worldwide
2:30PM-3:15PM, Thursday, September 28
Eun Young Koh
Director, Team Lead of Retail Experience Team 2
Cheil Worldwide
In Conversation with the Innovation President: From Corporate to Start-up
President’s Masterclass
2:30PM-3:00PM, Friday, September 29
Bessie Lee
Founder and CEO
Withinlink
