Despite the economic downturn that has firms around the region not just freeze-hiring but actually firing, marketing consultancy R3 has added additional talent. Senior Consultant Elfrida Szeto and Financial Consultant Ashley Tay have joined the company from November.
Elfrida’s most recent assignments include SKII at Burnett Singapore, and HP at Publicis. "R3 [is] one of the few marketing consultancies with a truly ‘geography-neutral’ perspective," said Ms Szeto. "Already, we’ve been engaged in three global agency reviews as well as several Asia Pacific initiatives – there’s a lot of shared learning and opportunities to drive greater improvement," she added.
Ashley Tay was most recently Financial Controller of Leo Burnett, Arc Worldwide and Starcom Singapore, managing the financial functions for P&G, GM and HP amongst other clients. "I see real potential in helping marketers and agencies leverage each other’s talent to drive brand performance," said Ms Tay.
