SINGAPORE – StarHub today announced it has appointed BLKJ to handle creative duties for its business from 1 May 2018.
“We would like to commend BLKJ and DDB for their exceptional proposals on taking the StarHub brand to the next level. Both teams demonstrated high levels of strategic thinking and creativity in their pitches,” said Mr Oliver Chong, Vice President of Brand Experience, StarHub. “For the next leg, we are teaming up with BLKJ to bring exciting ideas to life for our brand, and more importantly, for our customers.”
“All of us at BLKJ are delighted to be working with StarHub and it’s a great opportunity to continue building a great brand. We are committed to doing our very best work for StarHub,” said Ms Rowena Bhagchandani, CEO and Co-Founder, BLKJ.
Mr. Chong added, “We are grateful for an excellent partnership of over a decade with DDB, scoring multiple achievements over the years. They have been amazing to work with and we want to acknowledge their contributions.”
“It has been an incredible, lively and category-defying 12-year journey and we’re gratified to see how StarHub has grown. Beyond what we have done for StarHub, it’s also about what StarHub has done for DDB. The depth in the talent, experience, category expertise, creativity and innovation is ready for unleashing. We’re looking forward to write the next chapter with our clients. We wish our friends at StarHub well,” said David Tang, CEO, DDB Asia & Singapore.
