ASIA – Matthew Godfrey, President Y&R Asia today announced the appointment of Stephen Drummond as Chairman and Chief Strategy Officer, Y&R China covering Y&R’s offices in Shanghai, Beijing and Guangzhou. Drummond will have a broad leadership remit, focusing on strategy as the foundation behind Y&R’s creativity.
A creative communications leader with over 25 years’ experience on both client and agency sides, plus extensive China understanding gained since the mid-1990s, Drummond returns to Y&R after 4 years with Coca-Cola. As Regional Creative Excellence Director and China IMC Director, he led numerous campaigns for all Coca-Cola brands. Notable awards in his time there included Coca-Cola China’s first Cannes Grand Prix and the Effie China Grand Prix for the hugely successful ‘Coca-Cola Nickname Bottles’ campaign.
“It’s great to welcome Stephen Drummond back to Y&R in China, where his balance of agency- and client-side experience is unparalleled,” said Matthew Godfrey.
During his previous four-year tenure with Y&R China, agency achievements included major business success for clients Danone, Dell and GAP – the latter named ‘Brand of the Year’ in Asia Pacific.
“Having started my advertising career as a graduate trainee at Y&R it’s great to be coming home,” commented Drummond.
