KUALA LUMPUR – Following a hotly contested creative pitch involving two other agencies, TBWA\Kuala Lumpur today has emerged as Nippon Paint Malaysia’s new creative agency of record.
Nippon Paint called a pitch in September after amicably parting ways with its agency record. The comprehensive pitch covered several aspects of the brand including product marketing and corporate social responsibility (CSR).
Shaun Tay, TBWA\Kuala Lumpur’s General Manager commented, “From the start, we knew Nippon Paint’s expectations were extremely high. As a market leader they challenged us to provide them with a Disruptive idea that could change the way people view paint. We’re extremely proud to have been able to do so and incredibly grateful for the opportunity to work with them.”
“We chose TBWA because of their impressive display both strategically and creatively,” said Alex Yoong, Head of Marketing for Nippon Paint Malaysia. “In a very short time, they demonstrated a sound understanding of the business and showed the type of innovative thinking we needed to keep the Nippon Paint brand in its continued leadership position.”
