J&J has launched ‘Distinctly Dad’ as part of their #howloveworks drive, their very first short documentary.
Created by TBWA\Chiat\Day, the documentary introduces three dads as they contemplate the impact they’re making on children’s lives.
Directed by RDI’s Antony Crook, the film features real dads and families. “It was important for us to capture real people because we wanted to tell the authentic story about dads that never gets told. And Antony has an amazing ability to get people to tell their stories in a truly authentic way,” the agency said.
The agency notes that while moms have always received plenty of love in media, dads have taken a backseat. However, fathers have more to offer than they realize, the agency said.
Described as an emotional, reflective look inside the three dads’ fatherhood journey, ‘Distinctly Dad’ shows how each dad relies on their innate abilities to face different challenges, from insecurity to homelessness.
According to the agency, the short film is the perfect opportunity to recognise dads, especially coming up to Father’s Day. “Johnson & Johnson has always been an iconic presence when it comes to mothers and children. But they’re really about fathers too,” they said.
“Distinctly Dad” is part of the J&J #howloveworks effort, a journey to discover how love has such a profound impact on those we care about most.
Johnson & Johnson
How Love Works: Distinctly Dad
Agency: TBWA\Chiat\Day
Global Creative President: Rob Schwartz
Chief Creative Officer: Stephen Butler
Creative Director: Mike Yagi
Art Director: Becky Ginos
Art Director: Liz Levy
Copywriter: Jason Locey
Director of Production: Brian O’Rourke
Director of Production: Peter Bassett
Producer: Lacy Plunk
Digital Producer Kiley Story
Analyst: Baker Lambert
UX Designer: Lester Dizon
Lead Developer: Justin Kipker
QA Lead: Lester Broas
QA Lead: Walter Velasquez
Group Account Director: Grace Kao
Account Supervisor: Kali Cushing
Account Group Assistant: Kiki Staszak
Planning Director: Neil Barrie
Digital Planner: Tyler Gaul
Planner: Kelly Philipse
Director of Business Affairs: Linda Daubson
Business Affairs Manager: Maryam Ohebsion
Production Company: RDI
Director: Antony Crook
Executive Producer: Phillip Detchmendy / Arrow Kruse
Producer: Paul Kawasaki
Line Producer: Adam Baxter
Editorial:
Editor: Vincent Oresman
Assistant Editor: Michelle Choug
Post Supervisor: Nathan Rotmensz
Music: Barking Owl
Executive Producer/Creative Director: Kelly Bayett
Producer: Whitney Fromholtz
Composer: Houston Fry
Final Mix: Play Sound
Mixer: John Bolen
Executive Producer: Lauren Cascio
Finishing:
D-Spot Post
Colorist: James Honaker
