BANGKOK – TBWA\Group Thailand has been appointed the strategic branding and creative partner for Ooredoo Myanmar, one of the fastest growing mobile service providers in Myanmar.
As a leading international communications company, Ooredoo Group delivers mobile, fixed, broadband internet, and corporate managed services tailored to the needs of the consumers and businesses across markets in the Middle East, North Africa, and Southeast Asia.
With operations in 15 countries, the company entered Myanmar in August 2014 as a 3G only network, and in the span of less than 16 months, has over 6 million subscribers. More than 80% of the population is covered via Ooredoo’s 3G Network, with the majority accessing services through their smartphones.
Ooredoo Myanmar recently secured USD 300 million combined funding from the Asian Development Bank and International Finance Corporation, enabling the company to accelerate the reach of its modern telecommunications network for the people of Myanmar, boosting economic growth and job creation across the country.
“We want to bring in the latest technology that will enable the people in Myanmar to get the fastest connectivity and best coverage,” said Charity Safford, Chief Marketing Officer at Ooredoo Myanmar. “We are confident that our partnership with TBWA\Thailand will help us create change and exponentially grow our business.”
“We’re very excited to be working with Ooredoo,” said Neel Chaurasia, Director – International Business at TBWA\Group Thailand. “They are an innovative and forward thinking company, and we look forward to using the power of Disruption® to help them capture a larger share of the future.”
TBWA\Group Thailand is one of the leading advertising companies in Thailand that holds Disruption® at its core to drive business-changing ideas for its clients. Its roster of blue chip clients include both international and strong local brands such as Apple, CAT Telecom, CP Meiji, L’Oréal Paris, McDonald’s, Michelin, Nissan, Nestle, Ovaltine, and SCG Group.
