PARIS – Fontyou, the world’s first cloud-based typeface manager, has launched its first ad campaign via TBWA\PARIS and \ELSE involving a series of videos and visuals about fonts getting old.
Founded in January 2013, Fontyou is a web application that allows art directors and agencies to manage their font through the cloud, be updated on the last typographical trends and enter a unique market place to buy and try new typeface.
The campaign “Fresh Fonts are on Fontyou” seeks to establish the company as the go-to source for the newest fonts available, told in three minimalist short stories and five visuals for press and outdoor.
CREDITS
Advertiser: Fontyou
Agency : TBWA\PARIS & \ELSE
Advertising managers : Gregori Vincens & Valentine Proust Agency managers : Brice Garçon & Maxime Boiron
Artistic director : Cedric Moutaud
Designer – Copywriter: Vincent Pedrocchi
Head of TV : Maxime Boiron Art buyer : Julie Champin
Illustrator : Laurent Duvoux
Production : \ELSE
Producer : Benjamin Piton
Direction/ Animation : Boris Belghiti & Jonathan Bignon
Soundtrack
Production : \ELSE
Head of Music & Sound : Olivier Lefebvre Artistic direction & Direction : Philippe Mineur Sound Design: Anais Khout & Eric Simonet Mix: Anais Khout
