Global News

TBWA’s Digital Arts Network Shanghai wins Paul & Shark pitch

Spikes Asia 2025 Spikes Asia 2025 is now open. Download your entry kit!
Sponsor Digicon
SHANGHAI – TBWA’s Digital Arts Network (DAN) Shanghai today announced its appointment as the marketing communications partner for Paul & Shark in China. The appointment will complement the existing marketing capabilities of the luxury retailer, and follows a three-month selection process involving a number of creative agencies.
 
DAN Shanghai will provide brand positioning and advertising support for Paul & Shark Greater China, with creative and strategic implementation. The scope of the assignment will cover print, out-of-home, retail, digital and video.
 
Lily Ng, General Manager at Paul & Shark China, commented, “We are delighted to work with DAN Shanghai, who have shown a great understanding of our brand and our future audience, and demonstrated the ability to provide a solid creative platform for Paul & Shark starting with AW14 campaign.”
 
Brian Swords, Managing Director at TBWA\Shanghai, commented, “Paul & Shark has a strong heritage in developing the highest quality leisure wear. We are very excited to work together to help the brand achieve its goal in China.”

Partner with adobo Magazine

Related Articles

Back to top button