PHILIPPINES, MARCH 29, 2011 – Melvin Mangada, managing partner and chief creative officer of TBWASantiago Mangada Puno, has been appointed to the Outdoor jury of the Cannes Lions 2011.
There was initially no jury member from the Philippines in the original line-up. However, the festival organizers eventually reconsidered their decision. "When selecting the countries who would receive a jury member in 2011 the Philippines just missed out using the criteria we have established to ascertain which countries would be represented," festival chairman Terry Savage told adobo. "We have increased the jury members in the Outdoor category which bought the Philippines back into the equation and in so doing gave them once again a jury member in 2011."
Mangada is the top Executive Creative Director and Art Director in the Philippines in the adobo creative rankings for 2008-2009 and is one of the country’s top five creatives in the Campaign Brief Asia rankings. He is the first Hall of Fame member of the Creative Guild of the Philippines and has won regional and international awards including Cannes Lions, Clio, The One Show, AWARD and ADFEST.
Mangada started his advertising career in Ace Saatchi & Saatchi where he became Board Member and VP/Executive Creative Director. In 2001, he became one of the founding partners of TBWASantiago Mangada Puno in Manila. Under his leadership, TBWASMP has won Agency of the Year and Best in Creative four times in the past decade.
