COLOMBO – Subhash Pinnapola, Chief Creative Officer from TBWA\Sri Lanka is joining the landmark 20th anniversary edition of ADFEST. Subhash will serve as a jury member for Direct Lotus and Promo Lotus.
Subhash will be attending with lots of Asian expertise and is excited to find the best of the best work in the categories he will be judging in. He always shares his views at the award shows both within Asia and across the globe. He has also earned many awards for his work.
Direct Lotus goes beyond the ambit of traditional direct marketing to encompass all or any kind communication where it is possible to deliver measurable results in the consumer as well as business to business marketing. Direct mediums can be used individually or in combination where there is a simple and clear method to measure success. The key to successful Direct communication is “targeted relationship” with measurable results.
Meanwhile, Promo Lotus involves the best use of promo and promotional activities created for the sole purpose of increasing sales. It includes tactics such as special sales, gift with purchase, competition, sampling, cross-brand tie-ups offers, limited time offer, and using the most effective channels resulting in an immediate measurable incremental action or sales of a product or service. The key in promotional marketing is a call for “action” within a limited time offer with measurable results.
“They’re interesting categories,” says Subhash. “There is more action Involved compared to the traditional categories. I’m really looking forward to see some awesome work.”
