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ASIA-PACIFIC – HONG KONG, JUNE 2011 – June 9 marked the 8th annual Effie Awards ceremony in Hong Kong, where TBWA\TEQUILA\Hong Kong brought home the only Grand Effie of the evening for the Levi’s ‘Soundwash’ campaign.
The highly coveted Effie Awards recognize excellence in marketing effectiveness and creativity. Notably, 2011 marks the first time in four years for a Grand Effie to be awarded in Hong Kong.
In addition to the Grand Effie, TBWA\TEQUILA won three Gold Effies and one Bronze Effie for Levi’s Soundwash; one Silver Effie for the Levi’s ‘Rule The Night’ campaign; and two Merits for Standard Chartered Bank campaigns, making it the most awarded agency of the evening.
Commenting on the wins, Joanne Lao, Managing Director of TBWA\TEQUILA\Hong Kong said, “This is a great achievement and a real testament to our ability to understand and solve our clients’ business issues from a creative and strategic approach. These wins are also a tribute to our clients, who work in close partnership with us to develop the best and most effective marketing solutions.”
Executive Creative Director, Mark Ringer, said, “Our most creative work is also our most effective and that is extremely satisfying. It’s a great reward for our dedicated team here at TBWA\TEQUILA\Hong Kong and for our fabulous clients.”
For the full list of Effie Awards winners, please visit: http://www.aaaa.com.hk/en/awards/effieAwards/winnerList2011.php.
