JAKARTA – TCP-TBWA\Indonesia’s Satria Partala Pamungkas, Copywriter, and Denny Eko Prasetyo, Strategic Planner, will be representing Indonesia in the Media Category of the Young Lions international competition to be held during the Cannes Lions International Festival of Creativity in June.
These recent wins are huge milestone for TCP-TBWA\Indonesia. Last year, the agency created human resource development programmes and initiatives to support and nurture young talent in the creative industry.
The agency’s efforts are clearly paying off. In 2014, Wisnu Satya Putra and Lila Talitha, also from TCP-TBWA, took home Indonesia’s first ever Gold in the Media category of the Young Spikes competition, held during the Spikes Asia Festival in Singapore last September.
“We see so much potential in Indonesia’s young talent and we wanted to nurture this,” said Stephen Dodds, Chief Creative Officer at TCP-TBWA. “These wins, in both the Young Lions competition and the Young Spikes competition last year, prove that our country’s young talent are more than capable of competing with the rest Asia-Pacific’s future stars. It also proves, undeniably, that we are an agency that succeeds in grooming and celebrating its young talent. We hope that this will inspire others in the creative industry to invest in young talent and work for the betterment of creativity in Indonesia.”
To win the Young Lions Indonesia competition, Pamungkas and Prasetyo devised ‘The Hope Factory’, an online commercial ecosystem to support Rumah Autis (rumahautis.org) the organisation in Indonesia that helps to educate and develop people with autism. Rumah Autis not only wants people to be aware about autism, but also to take real action and join the cause.
‘The Hope Factory’ enables people to support the cause by buying products made by children with autism. This, in turn, helps to fund ongoing project development and gives people a platform that enables them to share the cause with others. People could help Rumah Autis by contributing volunteering to help treat people with autism (if they are a certified psychologist or therapist); donate their home or office space to help the organization; or donating funds directly to the cause.
“Conventional campaigns focus getting donations through pity. Our idea was to empower Rumah Autis by inviting people to join the cause and share their time, skills, space or money,” commented Prasetyo. “We focused on a positive approach – what people with autism can do, instead of what they cannot do.”
