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The Cannes Lions 2016 ode to creativity is kicking off today

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CANNES – Creatives, advertising and marketing professionals from all over the globe is gathering once again in the sandy beaches and clear blue waters of Cannes for the annual Cannes Lions International Festival of Creativity happening today until June 25.

The theme this year is ‘Thank you, Creativity!’ an ode to the foremost thing which all great works were made of.

To jumpstart the celebration of creativity and bringing it to life, Cannes Lions will open with a series of talks featuring some of the world’s most inspiring creatives including Snasks’ Magnus Berg, ABC Good Morning America’s Robin Roberts, Illusionist David Copperfield, Guinness World Records’ Samantha Fay and more.

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Lions Health will also be kicking off today to discuss creative opportunities and what brands are doing now in the pharmaceutical and medical industry.

As with every year, there will be a lot of festival first timers who can take part in a series of How to Cannes and Meet ups in the Delegate Zone and Getty Images Gallery today. This is only the beginning of a pumped up 8-day festival.

The adobo magazine team will be reporting live from Cannes, France. Get ready for live tweets, videos and 360 content.

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Thanks again to Philippine Airlines, our official carrier, for helping us make it here!

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