The Communications Council of Australia will be kicking off on November a course about ideas and creative thinking and the process involved in coming up with great ideas and ultimately good ads called the “AWARD School”.
Established in 1993, curated especially for the people who want to become a copywriter and art director in the creative industry. Open to all who wants to hype up their skills, even no age restriction and any particular tertiary for you to join in order for you to be eligible.
To be accepted into the course, each person must submit a folio of work based on the brief set by the coordinators of AWARD School. This brief changes each year, but usually consists of writing some ads and submitting them in a very basic form – no professional artists required! AWARD School accepts up to 200 students throughout Australia every year and more than 500 students apply.
The course will be an intensive 12 weeks, running from April to July in Sydney, Melbourne, Adelaide, Brisbane and Perth. All lecturers are leaders in their field within the advertising industry. They cover topics ranging from idea creation, promo/experiential, television, radio, outdoor, online/viral, creative strategy, integrated media and new thinking. Students are given a brief to work on (there are ten briefs in all) and tutors critique the work accordingly. The Creative Director will then be reviewing each portfolio and will be doing the final decision.
“Getting tutored and hearing lectures by the best creative thinkers in Australia is hands down the best learnings any future creative could need.” Kristin Burnshaw
For more information, visit https://awardonline.com/education/award-school
