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The Gunn Report 2014

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GLOBAL – The Gunn Report is considered as the global index for creative excellence in advertising. Every year it releases a report that showcases the top performing agencies, production companies, networks and individuals in the industry. The report is based on the results of the 45 global, regional and national creative award contests from January to December 2014.

Forsman & Bodenfors, makers of Volvo Trucks’ ‘The Epic Split’, was named the most awarded agency in the world and as well as in digital. It’s client, Volvo, was named the most awarded advertiser in the world.

Meanwhile, BBDO came out as the most awarded network in the world followed by DDB and then Leo Burnett.

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Most Awarded Film Commercial

Volvo Trucks
The Epic Split
Forsman & Bodenfors (Gothenburg)

Most Awarded All Gunns Blazing

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Volvo Trucks
‘Live Test Series’
Forsman & Bodenfors (Gothenburg)

Most Awarded Print / Out of Home Ads and Campaigns

Fiat/Don’t Text And Drive
‘Letters’ campaign
Leo Burnett Tailor Made (São Paulo)

Most Awarded Digital Ad and Most Awarded Campaign Across All Gunn Report Media

Honda Internavi
‘Sound of Honda – Ayrton Senna 1989’
Dentsu (Tokyo)

Most Awarded Agencies

1. Forsman & Bodenfors (Gothenburg)
2. Dentsu (Tokyo)
3. adam&eveDDB (London)

Most Awarded Agencies in Digital

1. Forsman & Bodenfors (Gothenburg)
2. Dentsu (Tokyo)
3. Clemenger BBDO (Sydney & Melbourne)

Most Awarded Networks

1. BBDO
2. DDB
3. Leo Burnett

Most Awarded Countries

1. USA
2. UK
3. Brazil

Most Awarded Advertisers

1. Volvo
2. Volkswagen
3. Honda

Most Awarded Production Companies

1. MJZ (Los Angeles, London, New York)
2. Folke Film (Stockholm)
3. Outsider (London)

Most Awarded Directors

1. Andreas Nilsson (Sweden)
2. James Rouse (UK)
3. Steve Ayson (Australia, USA, Italy)

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