Hong Kong – Fuji Xerox has named The Hoffman Agency as its public relations of record in Hong Kong.
The agency will be tasked to offer strategic counsel on its communications, lead media outreach, and drive stakeholder engagement in a bid to help the brand consolidate its leading position in the local market. Established in 1964, Fuji Xerox (Hong Kong) was formerly known as Rank Xerox (Hong Kong) and became part of Fuji Xerox Co. Ltd. in December 2000.
“We are very pleased to appoint The Hoffman Agency as our public relations agency. With their proven expertise in solid media relations and their holistic approach to integrated communications, we are confident that they will bring fresh perspectives, add more equity to the brand and help us deepen our connection with customers, stakeholders and the larger community,” said Jon Chung, Director of Marketing, Fuji Xerox (Hong Kong).
“We are excited about the partnership with Fuji Xerox (Hong Kong). Capitalizing on our profound insight into the behaviors of Hong Kong consumers, we look forward to incorporating our signature storytelling techniques into our work, and creating impactful campaigns to elevate Fuji Xerox (Hong Kong)’s brand presence locally and beyond to a whole new level,” said Cassandra Cheong, Managing Director of Asia Pacific, The Hoffman Agency.
