GERMANY, APRIL 18, 2011 – Prof. Walter Lürzer, editor of Lürzer’s Archive, passed away on April 14, 2011 in Salzburg following a serious illness. Lürzer was described as "the man who married creativity"; his Lürzer’s Archive is considered one of the most essential resources for creativity in advertising.
Lürzer is an honorary member of the Art Directors Club Deutschland and the Creative Club Austria, and a member of the Hall of Fame of German advertising inaugurated by the business weekly, “Wirtschaftswoche,”.
In Germany, he founded the agencies TBWA, Frankfurt and Lürzer, Conrad (subsequently Lürzer, Conrad & Leo Burnett, Frankfurt), was Group Chairman & Executive Associate Director of Lowe, Lürzer, Frankfurt and Düsseldorf, and also created, in the course of his career as advertising creative, campaigns that are to be numbered among the milestones of German advertising.
He established Lürzer’s Archive, a magazine acclaimed throughout the international advertising industry, in 1984. He also lectured for twenty years – 1990 to 2010 – as professor teaching the “Graphic Design and Advertising” class at the University of Applied Art in Vienna.
During the past few years, Prof. Walter Lürzer gradually withdrew from day-to-day management of the company that publishes Lürzer’s Archive. The Lürzer family and the team headed by Michael Weinzettl (editor-in-chief), Sandra Lehnst (director of marketing and sales) and Christian Hrdlicka (managing editor) ran the company during the last two years of his illness, and will continue to do so in the manner intended by Professor Lürzer. Arrangements for his succession have already been made.
