NEW YORK— Agencies in Hong Kong, India, Japan, Malaysia, Thailand, Turkey and United Arab Emirates won 24 Pencils at the second night of The One Club for Creativity’s 46th annual One Show, the prestigious global awards competition celebrating excellence in creativity of ideas and quality of execution.
Three Gold Pencils were awarded on the night from the region, including two in Print & Outdoor from Japan: Dentsu Tokyo with J.C. Spark Tokyo and Amana Tokyo won Gold for “72POSTERS for School Teams Participating in the High School Sumo Tournament” on behalf of The Hokkoku Shimbun, and SHA Inc. Tokyo won a Gold for BioClub Tokyo “The Origin of Life”.
VMLY&R Dubai took home all four Pencils for UAE, including one Gold and two Bronze for “One Art” in Print & Outdoor on behalf of Interreligious Council of Bosnia & Herzegovina. The agency’s “One Book of Art” for the client won a Silver Pencil in the same discipline.
The complete list of Pencil winners from Asia on the second night of The One Show 2019 is below.
Hong Kong — 2 Silver, 3 Bronze
- Silver – Ogilvy Hong Kong “Dragster” for Birdland (Hong Kong) Ltd. in Print & Outdoor, Poster – Single
- Silver – Ogilvy Hong Kong “Shuttle” for Birdland (Hong Kong) Ltd. in Print & Outdoor, Poster – Single
- Bronze – Ogilvy Hong Kong “Dragster” for Birdland (Hong Kong) Ltd. in Print & Outdoor, Magazine – Single
- Bronze – Ogilvy Hong Kong “Hot & Spicy” for Birdland (Hong Kong) Ltd. in Print & Outdoor, Magazine – Campaign
- Bronze – Ogilvy Hong Kong “Hot & Spicy” for Birdland (Hong Kong) Ltd. in Print & Outdoor, Poster – Campaign
India — 1 Silver, 4 Bronze
- Silver – Taproot Dentsu Mumbai “Painted by Paint” for Dulux Paints in Print & Outdoor, Craft – Art Direction
- Bronze – Blink Digital Mumbai “Alexa, Play My Song” for Amazon Echo in Interactive & Online, Online Advertising – Native Ads
- Bronze – J. Walter Thompson India Mumbai with J. Walter Thompson Amsterdam “Blink Test” for Jimmy Nelson Foundation in Film, Television & VOD – Long Form – Single
- Bronze – J. Walter Thompson India Mumbai with J. Walter Thompson Amsterdam “Blink Test” for Jimmy Nelson Foundation in Film, Online Films & Video – Varying Length Campaign
- Bronze – Taproot Dentsu Mumbai “Paint Flow” for Delux Paints in Print & Outdoor, Experiential & Installations – Single
Japan — 2 Gold, 2 Silver
- Gold – Dentsu Tokyo with J.C. Spark Tokyo and Amana Tokyo “72POSTERS for School Teams Participating in the High School Sumo Tournament” on behalf of The Hokkoku Shimbun in Print & Outdoor, Craft – Art Direction
- Gold – SHA Inc. Tokyo “The Origin of Life” for BioClub Tokyo in Print & Outdoor, Craft – Typography
- Silver – Dentsu Tokyo “Get Back, Tohoku.” for East Japan Railway Company in Print & Outdoor, Craft – Photography
- Silver – Shiseido Co. Ltd. Tokyo “”Black and Red” for Shiseido Co. Ltd. in Print & Outdoor, Craft – Art Direction
Malaysia — 1 Bronze
- Bronze – Leo Burnett Malaysia Kuala Lumpur “The Anti-Bullying Bullying Videos” for Voice of The Children in Film, Under 100K Budget
Thailand — 4 Bronze
- Bronze – Greynj United Bangkok “Friendshit” for Kasikonbank Public Company Ltd. in Film, Online Films & Video – Long Form – Single
- Bronze – J. Walter Thompson Bangkok with Dentsu X Bangkok, This is It Bangkok and Cinesound Bangkok “Narcos – The Censor’s Cut” for Netflix in Direct Marketing, Out of Home – Billboards & Transit
- Bronze – Prakit Advertising Limited Bangkok with Visionary Group Bangkok “Genocide” for Staedtler (Thailand) in Print & Outdoor, Craft – Illustration
- Bronze – TBWA\Thailand Bangkok with Le Photographe Bangkok and Visionary Group Bangkok “The All Nighters” for McDonald’s in Print & Outdoor, Craft – Art Direction
Turkey — 1 Bronze
- Bronze – TBWA\Istanbul “Hailstorm in Istanbul” for Ikea in Social Media, Social Post – Real-time Response
United Arab Emirates — 1 Gold, 1 Silver, 2 Bronze
- Gold – VMLY&R Dubai “One Art” for Interreligious Council of Bosnia & Herzegovina in Print & Outdoor, Craft – Art Direction
- Silver – VMLY&R Dubai “One Book of Art” for Interreligious Council of Bosnia & Herzegovina in Print & Outdoor, Promotional Items
- Bronze – VMLY&R Dubai “One Art” for Interreligious Council of Bosnia & Herzegovina in Print & Outdoor, Posters – Campaign
- Bronze – VMLY&R Dubai “One Art” for Interreligious Council of Bosnia & Herzegovina in Print & Outdoor, Extended Campaign – Posters & Out of Home
Top global winners for the second night of The One Show 2019
The One Show 2019 Best in Show honors, recognizing the single most outstanding work entered this year, went to Wieden+Kennedy Portland with Park Pictures Los Angeles and Joint Portland for “Dream Crazy” on behalf of Nike.
This year’s top honors, based upon cumulative One Show Pencils and Merits won across all disciplines, are:
- Agency of the Year — Wieden+Kennedy Portland
- In-house Agency of the Year — Spotify
- Network of the Year — DDB Worldwide
- Creative Holding Company of the Year — Omnicom Group
- Production Company of the Year — MPC
- Client of the Year — Nike
Best of Discipline winners for the second night of The One Show were:
- Creative Use of Data: McCann London with Craft/McCann London, Somesuch London and Twentyfour Seven Madrid “Football Decoded” for Microsoft Xbox
- Digital Craft: 360i New York “Westworld: The Maze” for HBO
- Direct Marketing: TBWA\Chiat\Day New York with Rebel & Rogue New York and Design by Disruption New York “Billie Jean King Your Shoes” for Adidas
- Experiential & Immersive: FCB New York with O Positive New York “The Whopper Detour” for Burger King
- Film: Droga5 New York “The Truth Is Worth It” for The New York Times
- Integrated: Nike Beaverton with Wieden+Kennedy Portland, Park Pictures Los Angeles and Joint Portland “Dream Crazy” for Nike
- Interactive & Online: VIRTUE Copenhagen “adDRESS THE FUTURE” for Carlings
- Mobile: MullenLowe SSP3 Bogotá with Macarena Films Bogotá and Cainkade New York “My Line” for Ministry of Technology & Communication of Colombia
- Print & Outdoor: Wieden+Kennedy Portland “Dream Crazy” for Nike
- Social Influencer Marketing: adam&eveDDB London “#TrollingIsUgly” for The Cybersmile Foundation
- Social Media: Wieden+Kennedy Portland “Dream Crazy” for Nike
The One Show 2019 special awards
A jury of 10 leading global CMOs awarded the 2019 CMO Pencil to David Rubin, chief marketing officer at The New York Times, as a result of their selecting “The Truth Is Worth It” as the world’s single most impactful idea on a brand’s business from the past year. The jury picked the work, by Droga5 New York, from among this year’s 20 highest-scoring entries including Best of Discipline winners, narrowly beating out Nike “Dream Crazy” by Wieden+Kennedy Portland.
The prestigious One Show Penta Pencil, awarded to the agency and brand who together have created stellar creative work for the last five years, was presented adam&eveDDB London and client John Lewis & Partners London.
The One Show Pencil is one of the highest accolades in the industry because it is one of the most difficult to win. For both nights of The One Show 2019, 569 Pencils were awarded: 180 Gold, 178 Silver and 211 Bronze. A total of 19,445 pieces were entered this year from 73 countries.
A complete list of Pencil winners for this second night of The One Show can be viewed here.
This second night of The One Show was hosted by actor, comedian and writer Ben Schwartz, known for his roles on NBC’s “Parks and Recreation” and Showtime’s “House of Lies”. Schwartz is also the voice of Sonic in the upcoming film “Sonic: The Hedgehog”.
The One Show awards are part The One Club for Creativity’s Creative Week, May 6-10, 2019 in New York (https://www.creativeweek.org). The preeminent festival showcasing the intersection of advertising, innovation and creative thinking, Creative Week also includes the ADC 98th Annual Awards, two nights of The One Show, the dynamic Young Ones Education Festival, inspiring sessions with some of the biggest names in the industry at the Creative Summit and the exclusive Executive Creative Summit, open to a limited number of top-level leaders (founders, CCOs, managing partners).
The One Club for Creativity, producer of The One Show, ADC Annual Awards and Creative Week, is the world’s foremost non-profit organization whose mission is to support and celebrate the success of the global creative community. The One Show is a top global awards show for advertising, design and digital marketing focusing on creativity of ideas and quality of execution. The global ADC Annual Awards honors creative excellence in craft, design and innovation across all disciplines. Creative Week takes place in New York City every May and is the preeminent festival celebrating the intersection of advertising and the arts.
