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PHILIPPINES, APRIL 11, 2011 – Who are the faces of your country? Designer Brian Tenorio sought to answer this question in a curated exhibit, which opened last March 30 at the Greenbelt 3 ground floor lobby. The exhibit features a series of illustrations by different artists of Filipino icons deemed “The Ambassadors of the Philippine Brand”.
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Brian Tenorio with illustrators-artists Valeria Chua, Meneer Marcelo, Lawrence Antaran, AJ Omandac, Jose Daniel Castillo and Louie Gordon Lee (not in picture: Laraine Gazmen)
“There is a Philippine brand, and it is made up of the personalities and products behind them.” says Tenorio.
The personalities featured in the exhibit were determined by sustained exposure or current relevance in a concept-category, as well as frequency of mention and media presence, and love for country in direct association with the Philippines. The people featured were Jaime Augusto Zobel de Ayala for business; Kenneth Cobonpue for industrial design; Lea Salonga for performing arts; Miguel Syjuco for writing; Cory and Noynoy Aquino for politics; Brillante Mendoza for film, Tony Meloto for social good and development; Angel Aquino, Charo Ronquillo, Venus Raj, and Paolo Roldan for beauty and style; Charice Pempengco for music and entertainment; Jaime Zobel for business and art; Reese Fernandez-Ruiz for style and social enterprise; and Pinoy Health Workers for professional services.
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Melissa Simpson, JWT Manila CEO Jos Ortega, and Media Contacts’ Fernando Sarael (photo: Konrad Ong)
Tenorio is best known for his shoe designs, but has since ventured into designing for social good and international development through Design Filipino. The Ambassadors of the Philippine Brand exhibit is part of the Style Origins campaign of Ayala Malls. The exhibit launches next at the 4th floor cinema lobby, Trinoma Mall, Quezon City on April 13 with the Tech+Design Mixer networking cocktails for the tech and design crowd from 6 to 9pm. Entrance is free. Registration is required at Eventbrite.
Setup image: Joseph Sawit
