Bringing his highly evocative visual approach, director Mario Zozin has teamed up with Bates Chi & Partners, Lynx Films and PSN Spain to create a visually arresting spot for A Mild that celebrates the spirit of life and exploration that connects us all. Through the clever use of beautifully designed match-cuts, Zozin takes the audience on a globetrotting adventure that speaks directly to the heart and stirs the imagination by showing what we are capable of when we are brave enough to say “yes”.
Boasting an impressive cast of local talent, the spot follows various free-spirited individuals as they follow their passions and embrace life. Be it a couple sharing a romantic ride in a shopping cart, an artist taking on a massive new project, or friends challenging each other to a cliff dive, each vignette is a testament to the human spirit that is as beautiful and nuanced as it is bold and inspiring.
“Little connections are happening all over the globe, in every walk of life, every activity, every language. We’re celebrating these connections and inspiring people to take action – to shrug off the boring old routine and begin doing the things they dream of.” said Zozin.
The piece, entitled ‘Connected’, is yet another example of Zozin’s ability to tell emotionally charged stories in a style both cinematic and real.
Credits
Client: PT. Sampoerna Tb
Title: ‘Connected’
Agency: Bates Chi & Partners, Jakarta
Executive Creative Director: Hendra Lesmono
Creative Director: Iyan Hendrik Susanto
Art Director: Kevin Reinaldo
Copywriter: Izzat Zulhijman
Agency Producer: Keumala Dewi
Production Company: The Sweet Shop & Lynx Films
Director: Mario Zozin
Executive Producers: Claire Davidson & Rob O’Hare
Producer: Ivy Low
DOP: Stuart Graham
Line Production Company: PSN Spain
Editor: Adam Hussey (Finito, Bangkok)
Post Production: The Posthouse, Indonesia
Music: Schnack Music Manufacture
