SINGAPORE — ThoughtBuzz, the analytics arm of TO THE NEW, has announced integration with DataSift, the leading social data platform that helps to aggregate, process and deliver social data for businesses, to provide advanced Twitter analytics for marketers and analysts.
As social media has become pervasive in life and business, companies are increasingly looking for ways to connect and engage with consumers through social platforms first. Real-time social media analytics has become a powerful resource enabling businesses to access and analyze social data for business intelligence decisions across functions such as customer service, crisis management, online reputation management, and industry-wide research.
Through the integration of DataSift’s advanced Twitter API and data sources, ThoughtBuzz’s Omnio G users can expect more advanced and relevant analytical capabilities, particularly for Twitter.
Twitter’s usage increased by 30.4% in 2013, and it currently has over 255 million monthly active users. India and Indonesia are Twitter’s biggest Asian markets, with Indonesia even having one of the highest Twitter penetration rates at about 20%.
Twitter continues to prove itself to be a key channel for interaction between companies and their customers, as well as one for insight mining and market research, making Twitter an important source of data for social media listening.
DataSift integration is a major improvement to Omnio G, as the platform is optimised to make unlimited calls to Twitter and guarantees capture of 100% of firehose data. Additionally, Omnio G users will gain complete access to Twitter’s historical data to tap upon for historical trends and insights.
ThoughtBuzz will add advanced analysis on top of the Twitter data and provide more comprehensive qualitative and quantitative insights for its clients. These insights will empower decision makers in their strategy development and help companies maintain relevance in the market.
“Twitter is one of the most popular social media channels in Asia Pacific and worldwide. Guaranteed 100% data coverage and enhanced analysis will allow brand managers to use Twitter not just for content dissemination but to drive key insights to grow their brands and make key marketing decisions,” said Ashok Patro, Chief Operations Officer of ThoughtBuzz.
