CANNES – Dentsu Tokyo’s ‘Sound of Honda/ Ayrton Senna 1989’ for Honda Motors bagged the Titanium Grand Prix, while Adam&EVeDDB’s ‘Sorry I spent it On Myself’ for Harvey Nichols won the Integrated Grand Prix at the Cannes Lions International Festival of Creativity.
Sound of Honda / Internavi “Ayrton Senna 1989” from Kosai Sekine on Vimeo.
The winners were awarded at a ceremony last June 21.
The USA bagged 2 Titanium Lions for’Project Daniel: 3D Printing Prosthetic Arms for Children of War-Torn Sudan’ by The Ebeling Group New York and Not Impossible Labs Venice; and and ‘Unload your 401K’ for States United to Prevent Gun Violence by Grey New York.
The UAE’s Memac Ogilvy Dubai also won a Titanium Lion for ‘The Autocomplete Truth’ for UN Women.
Sweden’s Forsman & Bodenfors took home a Gold Lion for ‘Live Test Series Integrated Campaign’ for Volvo Trucks.
France and the USA took home one Silver Lion each: Leo Burnett France for ‘If Only for a Secon’ for Mimi Foundation; and Droga5 for ‘If We Made It’ for Heineken.
The USA also took home three Bronze Lions for Droga5’s ‘Chapter Two’ for Prudential; Creative Artists Agency’s ‘The Scarecrow’ for Chipotle Mexican Grill; and Wieden+Kennedy Portland’s ‘Old Spice Hair Care Integrated Campaign.’
The UK’s Adam&EveDDB also took home a Bronze for ‘Bear & Hare’ for John Lewis, while The Netherland’s BVH Identity Driven Advertising won a Bronze for ‘Do Not Frighten President Putin’ for Amnesty International.
View the full list of winners here.
