SHANGHAI – In July, DDB China Group has officially kicked off Future Bernbachs Internship at Beijing, Shanghai and Guangzhou offices. For the next three months interns will join DDB Creative, Planning and Account teams, and work live projects. The internship at DDB is an entrance ticket to the industry and only the best will be offered full-time jobs.
Future Bernbachs is not a typical internship one can imagine. It is designed to bridge the gap between academic theories and hands-on practice, helping young talents to unleash their potential. Interns will work in teams, tackle different problems and participate in co-creation. They will have weekly “Sparks” sessions where they will listen to DDB veterans sharing their knowledge. All interns will be actively involved in agency’s routine development.
The Internship Program at DDB is named after its legendary founder Bill Bernbach, who strongly believed creativity is the most powerful force in business and fueled the Creative Revolution since 1960’s. His low-key campaigns infused with cheeky, self-deprecating humor shaped the hardcore of modern advertising. Under his creative leadership and working philosophy, DDB grew into a giant in the advertising industry. Today DDB’s business model and corporate culture still reflects Bernbach’s philosophy on humanity and creativity.
Joe is a young boy from Wuhan, Hubei Province, now enrolled as an intern at DDB Shanghai office. “When I came to DDB office for the interview, I realized that I want to be a part of this organization. The office is very cozy and the atmosphere is upbeat. But what really impressed me is the people here,” says Joe, “People here are respectable talents in the advertising industry, and also with great personality. I am very proud to be here because I know this opportunity is given to just a few.”
“Our interns should get ready for the toughest three months in forthcoming weeks. We will get them out of their comfort zone. They will learn how to break through boundaries and think out of the box,” says Jimmy Lam, Vice Chairman & Chief Creative Officer of DDB China Group, who was the one initiated the program in China, “Future Bernbachs is like a fresh injection for the whole agency, and very soon we will come up with sparks and ideas, brainstorm on heated topics – we are all very excited.”
Since 2013, DDB launches Future Bernbachs internship program every year, to celebrate Bill Bernbach’s legacy and pay respect to one of the giants in the advertising world. More importantly, this is how DDB showcases its commitment and efforts in educating Chinese young talents through knowledge sharing and best practice.
