ASIA-PACIFIC – SINGAPORE, DECEMBER 26, 2011: Manulife Singapore will be working with digital agency XM Asia Pacific to provide user experience expertise service for Manutouch, their extranet sales and service system.
XM Asia Pacific is tasked to enhance the user experience and improve the use of this online system. “Our aim in this project is to advance and push the boundaries of user experience,” said Hema Thiagarajah, Consumer Experience Doretor, XM Asia Pacific.
“We’re focused on helping our clients and advisors by making it easier to do business with us, and providing a world-class user experience is core to that goal. XM Asia Pacific has the depth of user experience expertise that we are looking for to help us tak Manutouch to the next level of service capability,” says Stephanie Acker, Vice President Client Services.
For 30 years, Manulife Singapore has been in the financial services industry. With a multi-channel distribution strategy and network that includes a team of over 900 professional financial planners, Manulife Singapore provides one-stop financial solutions.XM Asia is under marketing communcations brand JWT, and part of the WPP group.
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