TOKYO – Saatchi & Saatchi Fallon Tokyo has just launched a campaign for TOOT, known for its line of men’s undergarments in a wide variety of designs.
The ad demonstrates very closely how TOOT’s undergarments help keep things in place, through the Best Position Experiment in-which a model wearing TOOT briefs is subjected to all manner of over-the-top “tests” to measure just how well TOOT does “keep it all together”.
Supporting the video are transit station posters as well as a website replete with extra film clips as outrageous as the video itself.
Sponsor
Visit the TOTO campaign website here.
View the spot:
