SKOLKOVO, RUSSIA — I2Life company produces bioactive products based on organic iodine. The formula of iodine is at the heart of the name, and in combination with the word life literally translates the main idea of the brand: iodine is the basis.
The positioning of the brand is: “We stimulate interest in ourselves by focusing on the most important thing.” And the essence of the brand: “Elements that form harmony with oneself”.
All products are packed in bright, laconic packaging, where each element has its own color, which, in a very simple form, describes the composition of the product. The focus is on the iodine. It is consistently embedded in various style elements – mineral names or pictograms to visually demonstrate the effect of the product. Just as smoothly and easily, due to its structure, the drug is embedded in the human body.
In harmony with nature. Taking care of yourself.
“The cases of the Suprematika agency are distinguished by creativity, bold ideas, and a high level of graphics. This is exactly what we wanted to see for our new brand. It was very comfortable to work – high-quality feedback, a creative approach, and a desire to visually describe all the features of our product,” comments Olga Atkova, vice CEO of Development of I2Life.
“Today more and more people decides to lead a healthy lifestyle, it is important for them to be sensitive to themselves, but at the same time not to slow down the usual pace of life. They are looking for affordable, safe, and effective products. We have developed the i2life brand for such people. It was necessary to build correct communication with the consumer through the packaging. We managed to find a laconic visual solution that clearly illustrates the principle of the product. Graphic iodine is embedded in the elements of identity like the real iodine is embedded in the human body,” comments Irina Sakharova, designer of the Suprematika agency.
List of works:
Strategy and positioning, positioning slogan, logo, corporate branding, packaging, communication graphics.
The I2Life company was founded in 2017 and now is a resident of Skolkovo. It is engaged in development in the field of biotechnology and the production of biologically active and organic food supplements to restore and maintain a balance in the diet.
Suprematika agency was founded in 2009. He specializes in creating identity, graphics, and websites. For 11 years, the agency has come up with more than a hundred projects and won almost all existing festival awards in the CIS and Europe, becoming the second branding agency in the AKAR creativity rating.
Creative group:
Vladimir Lifanov, art-director
Irina Sakharova, designer
Alena Shulga, designer
Dasha Grekova, designer
Mikhail Lobov, project manager
