SINGAPORE – In four weeks’ time, Spikes Asia will open its doors to host more than 70 speakers from across the creative spectrum, who over three days will speak on a variety of topics from storytelling to technology.
“When we structure the content programme for Spikes Asia we know the importance of having the right balance. That means ensuring that delegates not only hear from the big-name global and regional industry creatives but also from a genuinely diverse range of speakers from varied creative industries. Pulling these expertise and experiences together makes for an incredibly rich three days,” says Terry Savage, Chairman, Lions Festivals.
The Inspiration Stage at Spikes Asia will bring together some of the best industry talent including AKQA’s Rei Inamoto, who will look at the evolution of creativity in the age of seismic technological and cultural transformation, while the BBC will put Josy Paul, Chairman, Chief Creative Officer, BBDO India and Merlee Jayme, Chairman, Chief Creative Officer, DM9 Jayme Syfu, onstage to talk about putting gender at the top of the agenda.
A series of president’s addresses will allow delegates to hear from some of the Spikes Asia 2015 jury presidents, including J. Walter Thompson’s Matt Eastwood with ‘Curiosity – or – The Beauty of Being the Dumbest in the Room’, Nils Andersson of TBWA\Greater China with his session ‘It all Starts with a Pencil’, and Todd Hunter from CAA Marketing with ‘Story is not a Buzzword’.
Inspiration from the broader creative realm will come from Joey Pang, the world’s only professional Chinese calligraphy tattoo artist, who joins Grey Group to share where she gains inspiration from and what the challenges are to finding creativity. While at this year’s ‘DDB Presents’, Pulitzer Prize-winning director and photographer Vincent Laforet will take to the stage to discuss the importance of embracing change while staying true to the core principles and techniques that have been relied on for generations. In Diageo’s session ‘The Art of Blending’, Lawrence Law explains how they use Johnnie Walker House, embassies for whisky culture outside of Scotland, as a stage to showcase the sensory pleasures of Scotch whisky to consumers and by using different mediums of creativity promote regional art to the world.
More than 50 sessions are scheduled for Spikes Asia. Anyone wishing to be at the Festival, which takes place from 9-11 September in Singapore, should register at www.spikes.asia, where the full schedule is also available.
