Turner Asia Pacific brand Warner TV started the new year in pole position after dominating ratings in December 2018. The sterling performance comes off the back of multiple programming and marketing stunts that were developed for the festive period.
In Singapore and the Philippines, Warner TV topped the English General Entertainment (GE) channels on January 1, 2019, for both Pay TV young adults 25-44 and 4+ during all time and primetime 7-11pm; and remained undisputed among English GE channels on January 1 for both Cable young adults 25-44 and 2+ during all time and primetime 7-11 pm in Mega Manila, respectively.
In Q4 of 2018, Warner TV welcomed back a host of well-loved returning shows such as Gotham, Lethal Weapon, The Big Bang Theory and DC’s Legends of Tomorrow. Whiskey Cavalier will be the latest drama to debut on the channel in late February 2019, starring Scott Foley and Lauren Cohan (Walking Dead).
In the month of December 2018, Warner TV dominated English GE channel ratings amongst Cable 25-44 in Mega Manila during all time and primetime 7-11pm. All time average ratings of Warner TV was 38 percent higher than the nearest competitor channel among Cable 25-44 in Mega Manila in December.
In the same month, Warner TV also dominated in Singapore amongst the highly-valued demographic of Pay TV viewers 25-44 with all time average ratings of Warner TV at 64 percent higher than the nearest competitor channel, and primetime average ratings of Warner TV at 81 percent higher than the nearest competitor channel. Top Warner TV programs in December 2018 included: The Big Bang Theory, Young Sheldon, Lethal Weapon and iZombie.
Marianne Lee, VP General Entertainment, Turner Asia Pacific, said: “The year-end festive period is always a time when we know our fans have a bit more time on their hands and we really wanted to give them a special treat. So, on top of the popular hit series, our special double movie stunts on Warner TV and ‘Home of the Superfans’ campaign were really key to captivating our fans.”
