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TV5 and MMDA visualize Metro Manila traffic online

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PHILIPPINES – AUGUST 4, 2011 – After a month in public beta, TV5 and MMDA have officially launched the easiest and most effective way to view the traffic situation in Metro Manila’s major thoroughfares—the Metro Manila Traffic Navigator.
 
Accessible through TV5’s five-month old online news portal, InterAksyon.com, the Traffic Navigator is the country’s first ever digitized traffic information system that lets motorists and commuters view the traffic situation around the Metro in real-time over the Internet. 
 
Conceived in line with President Aquino’s call for Public-Private Partnership (PPP) projects, the traffic navigator empowers people with information and technology and gives them an instant control — not just over traffic, but over their hours and lives.
 
People at home, in the office or on the road can check out the traffic along six major roads at a glance: EDSA, C5, Quezon Avenue, Espana, Roxas Boulevard and South Luzon Expressway (SLEx) via system view, line view or on Google Maps. The MMDA Metro Base updates the situation for no less than 67 intersections every 5 to 15 minutes.
At least 6,000 drivers and commuters have been using the TV5-MMDA Traffic Navigator everyday.
 
Executed by the all-Filipino cutting-edge web design team, Stray Interactive, the Traffic Navigator’s information design is easy to understand and gives users access to the macro and detailed views of the traffic situation. Online users can also share the traffic situation via Twitter or Facebook with just a click of an icon.
 
Regardless of the operating system, the Traffic Navigator will run and is optimized for any PC-based or mobile browser.
Presented in a graphically logical and pleasing format, the Traffic Navigator represents the major roads similar to how subway routes are presented in New York, London and Tokyo.


 
TV5 will release InterAksyon.com’s iPad and iPhone app with easy access to the Traffic Navigator. The Metro Manila Traffic Navigator will soon cater to other motorists’ concerns and will cover more roads in its monitoring. Other tools and features relevant to every Filipino on the road are already in the works.
 

 

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