MANILA - Two-time president of the Internet and Mobile Marketing Association of the Philippines (IMMAP), Margot Torres makes the shortlist of Campaign Asia’s Women Leading Change Awards. Torres is the only Philippines entry in the shortlist for special category Women Leading Change.
Torres led IMMAP in 2016 and 2017, and still sits in the Board of Trustees. Already acknowledged as a thought leader in advertising, marketing and corporate communications, Margot’s position as Executive Vice President & Deputy Managing Director of McDonald’s defines expertise in operations, IT, the entirety of the food and restaurant industry.
During her leadership IMMAP grew in renown and respect going beyond the local communications industry, reaching the business sector, the startup economy, the academe, and the national government.
IMMAP became progressive in its committees, producing projects that reached success and sustainability. Notably, IMMAP launched an advocacy on cyber safety for children with the Department of Education. IMMAP sent the first team to represent the Philippines to compete in the Cannes Lions Festival of Creativity.
During her term, IMMAP achieved financial stability, growing in revenue. This growth has proven beneficial to its over 200 members, with the association delivering more services and learning sessions. Today, IMMAP is respected to be the source of everything internet and mobile.
Created in 2017, the Campaign Asia initiative honors women leaders in the region. With only 5 categories in its year, the awards have now expanded to 12.
Other Philippines entries include: Malu Vasallo of Wavemaker under Vision, Reena Francisco of UM Phils under Business, Jessica Circi of Ortus Club under Entrepreneurship, and Marivic Garcia of OMG Advertising under Innovation.