SINGAPORE – April Six, a UK-based ad agency specializing in technology brands, have set-up shop in Singapore, its first office in Asia Pacific.
It also claims to be the first agency of its kind in the region “to offer a specialist service for technology organizations with a truly global footprint.” To date, April Six has three offices, including one in San Francisco.
“Today, technology clients don’t have a choice. If agencies have a global footprint they don’t have a focus on technology. If they do focus on technology, they cannot leverage experience from around the world. When we launch on Monday we will be unique in Singapore and we will offer a brand new option which offers experts in their sector, their region and the delivery of real ROI,” explains Fiona Shepherd, CEO of April Six.
April Six Singapore will be led by Brad Harris (pictured), the former managing director of digital performance agency OOm where he grew the business from a team of 11 to a team of over 50 specialists in search marketing, social media management, mobile and video marketing, within three years.
Supporting Harris is Splash Interactive, a Singapore-based digital marketing services agency acquired by April Six’s parent company, The Mission Marketing Group plc (the mission™ ) in October last year.
“The launch of April Six Singapore is the final part of our plan to create a truly unique worldwide offering that combines the benefits of specialist technology marketing experience at both the local and global level,” Shepard said.
“There is a huge opportunity to demonstrate that technology businesses in this part of the world no longer have to compromise if they want powerful marketing campaigns that deliver an outstanding return on investment (ROI).”