SINGAPORE – In the upcoming Spikes Asia 2018 on September 26-28, 2018, at Suntec, Singapore, hear Unilever’s Executive Vice President Global Marketing and Head of Global Diversity and Inclusion talk about ‘unstereotyping’ to unleash creativity in advertising.
With a focus on gender equality and intersectionality, the session will address the economic and social case for ‘unstereotyping’ ads and promoting progressive portrayals of people, especially at a market level.
Through the lens of brands tackling stereotypes and making a difference, the presentation will include success stories, tangible business results, best practices, and regional insights. This will provide marketers with actionable tips on how to bring about change in their own organisations, as well as state the case for why we need cross-sector collaboration to drive positive change.
Aline joined Unilever in 1989 as a marketing trainee. She is responsible for all marketing capabilities and innovation excellence globally, as well as leading Unilever’s march towards gender balance in the workplace. Aline has been the architect of many brand building campaigns with purpose at the heart. She launched the iconic global Dove Real Beauty campaign and led the Dirt is Good campaign for Persil, OMO and Surf Excel transforming it into one of the biggest laundry brands worldwide.
Aline leads Unilever’s #Unstereotype initiative that aims to eliminate stereotypes from advertising while promoting progressive portrayals of people. Recognising the power of partnerships to accelerate progress, she helped launch the Unstereotype Alliance with UN Women – an industry-wide collaboration to eradicate stereotypes. As head of Unilever’s Global Diversity and Inclusion programmes, Aline has worked with the board to increase female representation in management from 38% in 2010 to 47% in 2017.
