LONDON AND NEW YORK – The London International Awards jury headed by Google Asia-Pacific Chief Creative Officer John Merrifield announced on Wednesday the shortlist for The NEW category.
The NEW category recognizes work that “delivers freshness that makes its impact ever more potent; work that attempts to be category defining in and of itself.”
The slots were equally distributed among agencies globally, with US shops including AKQA San Francisco, Hill Holiday, Leo Burnett Chicago, Ogilvy & Mather, Ogilvy New York and Razorfish New York taking six of the 24 entries while UK agencies including J. Walter Thompson London, McCann London, OgilvyOne London and Saatchi & Saatchi Worldwide take four.
The winners of The NEW competition will be announced on November 10 at the LIA awards night.
See the full shortlist below:
ARGENTINA
Leo Burnett Argentina, Buenos Aires – Samsung Corporate, “Safety-Truck” – The NEW, Brand Experience
BRAZIL
Ogilvy Brasil, São Paulo – Soccer Team “Security Moms” – The NEW, Brand Content
FRANCE
Marcel, Paris – Marc Dorcel, “#HandsOff” – The NEW, Brand Experience
McCann, Clichy – L’Oréal Paris “Make Up Genius apps” – The NEW, Brand Technology
ROSAPARK, Paris – Thalys High-Speed Rail Travel Network “Sounds of the City” – The NEW, Media Innovation
GERMANY
Grabarz & Partner, Hamburg – EXIT-Deutschland “Nazis Against Nazis – Germany´s Most Involuntary Charity Walk” – The NEW, Brand Content
GREY Germany – SoundCloud “The Berlin Wall of Sound” – The NEW, Brand Content
serviceplan, Munich – World Press Photo Annual 2015 “Speaking Images 2015” – The NEW, Technology Development
INDONESIA
Dentsu Indonesia, Jakarta – Topli Tissues “Diabetest” – The NEW, IP and/or Licensing
JAPAN
BIRDMAN Inc., Tokyo – Google Android “Android Chorus” – The NEW, Brand Experience
KOREA
Cheil Worldwide, Seoul – Samsung “Look at Me” – The NEW, Brand Technology
MALAYSIA
TBWA Group KL, Kuala Lumpur – Eveready Batteries and Torchlights “The Eveready Book of Play” – The NEW, Brand Experience
NORWAY
Kitchen Reklamebyrå, Oslo – Fretex As “The Overweight Baggage Drop” – The NEW, Media Innovation
PAKISTAN
BBDO Pakistan, Lahore – MoltyFoam “The World’s First BillBed” – The NEW, Media Innovation
UNITED KINGDOM
J. Walter Thompson, London – Royal Dutch Shell “Shell Morro da Mineira” – The NEW, Brand Experience
McCann London, London – Momondo “ClickTwo Travel” – The NEW, Media Innovation
OgilvyOne London, London – Animal Rescue Service “Looking For You” – The NEW, Media Innovation
Saatchi & Saatchi, Worldwide – New Directors’ Showcase “25×25” – The NEW, Self-Promotion
UNITED STATES
AKQA, San Francisco – Jordan Brand “The Last Shot” – The NEW, Brand Experience
Hill Holliday, Boston – Capra “Trailscape” – The NEW, Brand Experience
Leo Burnett Chicago, Chicago – Allstate “Social Savvy Burglar” – The NEW, Brand Content
Ogilvy & Mather – Dove “Choose Beautiful” – The NEW, Brand Content
Ogilvy New York, New York – Coke Zero “Drinkable Advertising” – The NEW, Brand Experience
Razorfish New York, New York – Mercedes-Benz USA “Build a GLA on Instagram” – The NEW, Media Innovation
