INDIA – Usha International, a consumer durable brand, has assigned Grey Group India to handle the creative duties of Usha Fans.
“We are very excited about this association and are confident to grow our business to new heights,” added Mr Bharat Kharbanda, Marketing Head. The account was won in a multi-agency pitch process and will be handled by the agency’s New Delhi office, under the leadership of Samir Datar, Vice President and Branch Head of Grey New Delhi.
“What excited us is the fact that for consumers, Fans as a category has become low involvement and consumers don’t realise the technology advancements that have been made to not just make the fans more stylish but also far superior at the benefit they are supposed to deliver. The brief was to enhance the focus on the category and we expect the communication to take that challenge head on,” said Datar.
“From how it used to be, say two decades ago, things have changed dramatically in our lives – the way we connect to each either, the way we listen to our music, the way we cook our food and so on. The category of fans however, hasn’t seen much innovation during the last few decades. Usha has some remarkable technology and design in their lineup, that fits in our modern day living. We are looking forward to be a part of the journey where we redefine how India looks at fans,” said Dheeraj Sinha, Chief Strategy Officer of Grey Group South & South East Asia.
Usha International Ltd., is a trusted household consumer durables company with a 78-year-old heritage.
