BEIJING/SINGAPORE – BBC Worldwide veteran Pierre Cheung has been appointed Senior Vice President and General Manager of Viacom International Media Networks for Greater China.
He will oversee the management and operations of the Greater China office, across VIMN’s brands and business including MTV, Nickelodeon, digital media, program sales and consumer products, while developing VIMN’s long-term strategic plan in China.
“Pierre is a highly-skilled leader who will be able to manage both the creative and business aspects of a company such as ours. Having worked with Pierre previously, I am confident his tenacity, expertise in the market and strong sales background, will bring many new opportunities in Greater China as he focuses on accelerating the company’s growth strategy in this territory,” commented Mark Whitehead.
Cheung’s 14-year tenure with BBC Worldwide included his most recent years as Vice President and General Manager for Greater China where he was in charge of BBC Worldwide’s channel and content distribution, local production, affiliate distribution and brand development activities across China, Hong Kong and Taiwan. He was also responsible for BBC Worldwide’s format and brand licensing for those markets. Prior to joining BBC Worldwide, Cheung had worked for a number of other leading media businesses in Asia including Television Broadcast Limited (TVB), Chinadotcom Corporation and 24/7 Media Asia Ltd.
