SINGAPORE – Viacom International Media Networks has announced the appointment of Paras Sharma as the new Vice President of MTV Brand, Comedy Central & Digital Media Asia. Sharma starts with VIMN Asia on March 17 and will be based in Singapore, reporting to Indra Suharjono, Executive Vice-President and Managing Director for Asia. In this newly expanded role, Paras will spearhead implementation of new strategies to drive synergies and grow the brands across the different lines of businesses and platforms in Asia, VIMN said in a press release.
Sharma joins VIMN Asia with extensive experience from the world of movies, music and sports. Prior to VIMN, Sharma was the Vice President of Fox International Channels (FIC), responsible for leading integrated marketing and communication programs across 24 markets in Asia, overseeing Consumer, Affiliate & Trade Marketing, Corporate Communications, On-Air Promotions & Digital Media. Sharma has also worked in leading advertising agencies including JWT and McCann Erickson, and handled a wide mix of leading global and national brands across categories including Citibank, MasterCard, adidas, Bacardi Martini, Pond’s, Nestle & Goodyear. He graduated with a Degree in Mechanical Engineering and further to do his MBA in Marketing.
Sharma replaces Sian Ju Tan, the Asia Vice President of MTV & Comedy Central Brands. Sian Ju who has been serving her notice, has been part of the MTV family for over 18 years. She leaves the company to pursue the next phase of her career. The company is grateful for Sian Ju’s leadership and during her tenure, she has provided solid expertise in driving the MTV brand to what it is today in Asia, and contributed to MTV’s global reach of more than a half-billion households and position as one of the most social-media brands in the world.
