SINGAPORE – Viacom International Media Networks (VIMN), a division of Viacom Inc. (NASDAQ: VIA, VIAB)announced their sweep of the recently concluded 2014 PromaxBDA Asia Awards, held on 4 December in Singapore, taking home 14 awards for India, through Viacom 18, Viacom’s joint venture with the Network18 Group, and another 3 awards for Asia.
The PromaxBDA Awards recognize excellence in on-air promotion, branding and advertising on programming, channel or brand. Awards were open to Satellite, Cable, Broadcast, Television, Radio Station and associated new media, their agencies and production houses.
GOLD
• Best Children’s Promo – Nick Dekho Dekho Tum Song Promo
• Best Children’s Campaign – Nick Class Mein Blast
• Best Script – Comedy Central Tees “Territories”
• Funniest Spot – MTV Soap-Box Spot
• Something for Nothing – Indie Talkies Promo
• Most Innovative Use of Digital – Anger Management – Destructomatic App
• App-Titude Award – MTV Count Your Drinks App
• Best Print Campaign – MTV Youth Marketing Forum 2014
SILVER
• Best Comedy Promo – Weekend Stache “P.T.”
• Best Integrated Marketing Campaign – MTV Sent The Youth In India To Polling Booths (MTV Rock The Vote – RTV)
• Funniest Spot – The Dot is Sexy – Rock the Vote
• Something For Nothing – Webbed Season 2 Teaser
• App-Titude Award – MTV Indies App and Website
• Best On-Air Ident – MTV Channel Ident
Viacom International Media Networks also took home the following three awards:
• GOLD – Best Holiday/Seasonal Promo – Happy Valentine’s Day (Comedy Central Asia)
• SILVER – Best Interactive Promo – Future Music Festival Asia Contest (MTV Asia)
• SILVER – Most Daring Spot Never Seen – MTV April Fool’s Day Ident (MTV Asia)
