SINGAPORE – Lowe Singapore, part of the Mullen Lowe Group, has appointed Vinay Vinayak as Global Business Director for Unilever’s top health and hygiene skin cleansing brand, Lifebuoy replacing Virat Tandon, who was recently appointed CEO of the advertising network’s new agency Mullen Lintas in India.
Vinay comes to Singapore after five years with Lowe’s Lifebuoy team in Mumbai. At Singapore headquarters he will lead and develop the brand across markets in South East Asia, South Asia, Middle East, Africa and Latin America.
“Vinay has a great track record with the brand, and working with the client and agency teams globally. Lifebuoy is one of our most lauded partner brands, so it was crucial that we had exactly the right fit for this senior position,” commented Rupen Desai, Regional President of Lowe Asia Pacific.
He has over ten years across both agency and client-side in the advertising industry, directing brands such as HSBC, Cadbury (now Mondelez), Samsonite and BBC World. With Lowe in Mumbai, he was part of the core Lifebuoy team that among various brand initiatives also conceptualized and implemented the multi-award winning social mission programme–Help A Child Reach 5.
“The Lifebuoy brand is on an interesting trajectory, and is deeply committed to improving the hygiene habits of families and especially children, everywhere. Coming to Singapore means that I can not only be a strong part of the brand’s journey, but help shape it as well,” said Vinay.
“Singapore also means being at the vortex of some of the newest opportunities for content – as it is a key centre for Asia, and also because it offers the ability to lead integrated work for the brand, alongside specialists like Lowe Open and Lowe Profero,” he added.
