Global News

Virgin America runs 5-hour pre-roll to highlight its USP

Spikes Asia 2025 Spikes Asia 2025 is now open. Download your entry kit!
Sponsor Digicon

SAN FRANCISCO – There are long form ads and then there’s Virgin America’s five-hour, 45-minute marathon. And it runs as a pre-roll on YouTube at that.

The online film essentially tracks a Newark to San Francisco flight with mannequins as passengers. Except for a baby’s cry and the usual in-flight white noise, there’s no dialogue to recommend this film that really showcases the tedious experience of flying on rival carriers – in this case Blah Airlines’s Flight 101, the antithesis of Virgin.

Eleven Inc. created the marathon pre-roll to showcase the Virgin difference by highlighting the experience of flying on competing carriers with their cramped seats, harsh lighting and next to no food and in-flight entertainment.

Sponsor

View the spot (at least a few seconds of it) here: 

 

Partner with adobo Magazine

Related Articles

Back to top button