Crayola, US brand for kids’ crayons, paint, markers, colored pencils and chalk, has officially assigned VML IM2.0 as its retainer-based digital marketing and e-commerce agency in China. VML IM2.0’s service scope includes integrated digital strategy, creative services, media planning and buying, social media marketing, and e-commerce operations. This is a milestone for VML IM2.0, as the agency’s most integrated digital client mandate to date, fully integrating digital consumer marketing with final e-commerce purchase.
Commenting on the new partnership, Crayola VP & General Manager of Asia, Kelly Tung, said, “It’s exciting to partner with VML IM2.0. Their team is full of passion and creativity, which is a perfect match with Crayola. We strongly believe that, with VML IM2.0’s extensive knowledge of integrated digital marketing solutions and outstanding expertise on e-commerce, Crayola brand is in a perfect position to grow aggressively in China.”
Crayola has a rich and vibrant 100-year history. The brand provides arts and crafts tools and creative toys that fit kids from newly-born to 10 years old. It has been voted the most loved brand by US moms from 2009 to 2013 and is held in the highest regard by teachers and parents. With its colorful, safe, and innovative products, Crayola is now seeking to win Chinese parents’ hearts and loyalty. Rooted in state-of-the-art product research and development, Crayola plans to bring its most innovative toys and tools to Chinese kids, igniting their power to create. By offering products that are loved just as much by moms as by kids, Crayola is set to experience promising growth in China.
