HO CHI MINH – Vietnam Prosperity Bank, better known as VPBank, has appointed Y&R Vietnam as its Agency of Record. The appointment follows a three-month pitch process involving incumbent Leo Burnett, Phibious and Grey.
Y&R Vietnam will handle projects for branding and design, and communication campaigns for retail banking division.
Commenting on the appointment, a Representative of VPBank said, “Since 2010, VPBank has grown dramatically with the development and implementation of its strategic transformation program, and it is with this growth in mind that we have appointed Y&R Vietnam. Their strong local understanding, combined with their unrivalled international network, makes them the ideal partner to help take VPBank to the next phase of our brand development.”
Added Matthew Collier, CEO Y&R Vietnam, “As an agency that is itself experiencing significant growth in Vietnam, we feel a strong synergy with VPBank’s vision and mission; we look forward to contributing to their continued success.”
