Kentucky – Sports brand Spalding is asserting its 125-year reputation as world’s leading basketball equipment provider through a massive campaign scheduled for next year via Walton Isaacson, its newly appointed agency of record.
Walton Isaacson confirmed that it won the businesses through a competitive pitch. Headquartered in Chicago and Los Angeles and with additional offices in New York, Miami and Tokyo, the agency will immediately work on the unamed campaign set to be launched in February 2016 featuring athletes of all levels ranging from everyday athletes to Damian Lillard of the Portland Trail Blazers and DeMar DeRozan of the Toronto Raptors.
“These believers (in both the brand and themselves) will drive conversation and share inspired stories around how Spalding products enable athletes to play their best game,” a statement said.
“Walton Isaacson separated themselves from the competition by delivering strategic thinking that was rooted in consumer insights as well as an innovative creative approach that will break through the clutter,” said Kenyatta Bynoe, Senior Director of Marketing at Spalding. “We couldn’t be more thrilled to collaborate with them as we continue to build equity in the Spalding brand.”
Walton Isaacson Co-founder Cory Isaacson said, “We are extremely excited to be partnering with an iconic brand like Spalding. Spalding has celebrated winning since 1876 in a way that goes beyond flash and fans. Real winning is about the game itself, the work that goes into it and a desire to do more, to push harder and to be stronger.”
Vida Cornelious, EVP and Chief Creative Officer at Walton Isaacson, added, “Spalding’s vision for building an emotional connection with athletes of all levels who want to play their best game is, like those athletes, competitive and inspiring as they tap into their desire to exceed their limits, using Spalding as their source of confidence.”
Founded in 2005 by marketing innovators Aaron Walton, Cory Isaacson and partner Earvin “Magic” Johnson, Walton Isaacson provides strategic and creative solutions to some of the world’s largest and most aggressive brand marketers, billing itseld as “The Planet’s Most Interesting Agency.”
