A total of 30 campaigns covering a broad range of markets, categories and brands have been shortlisted for the 2018 WARC Prize for Asian Strategy, a search for the best strategic ideas that have driven results in Asia.
Entries from India dominate the shortlist, with half of the total. There are also multiple papers from China, Indonesia, Malaysia, the Philippines and Singapore, as well as campaigns from, Japan, South Korea and Thailand.
A wide variety of categories are represented, including FMCG, health, retail, telecoms and travel. And a number of international brands, such as KFC, Quaker Oats and Vodafone, sit alongside local ones including Mudah.my in Malaysia, Tata Tea in India and Seoul Dairy's Grill Grill Cheese product in South Korea.
The winners for this year's WARC Prize for Asian Strategy will be announced in early November.
The WARC Prize for Asian Strategy, now in its eighth year, is being judged by an eminent panel of 23 client- and agency-side experts, chaired by Shekar Khosla, Chief Commercial Officer, Kellogg's. There is a $10,000 Prize fund for the top winning papers that best showcase Asia's smartest marketing campaigns.