TOKYO, JAPAN — Global apparel retailer Uniqlo has launched its 2025 campaign visuals for HEATTECH, the groundbreaking LifeWear innovation that redefined winter fashion. The campaign stars Academy Award-winning actor Cate Blanchett, who joined as a Global Brand Ambassador in August, alongside tennis legend Roger Federer, a longtime ambassador of the brand.
Blanchett showcases the Women’s HEATTECH Extra Warm Cashmere Blend Turtleneck T-shirt, while Federer wears the Men’s HEATTECH Extra Warm Cashmere Blend Crew Neck T-shirt. Through their distinctive styles, both embody the sophistication and warmth synonymous with HEATTECH.
The new HEATTECH Extra Warm Cashmere Blend has been added to the Men’s line for the first time. Comprising 9% cashmere, the material offers a luxuriously soft feel and is 1.5 times warmer than standard HEATTECH while remaining 30% lighter. Its refined sheerness and sleeve design make it adaptable for wear from early autumn to spring. The collection now includes new color options for women and expanded styles for men, such as crew neck and turtleneck versions.
About the Ambassadors
Cate Blanchett, born in Melbourne, Australia, is an acclaimed actor and producer recognized for her performances in Elizabeth, Blue Jasmine, Carol, and Tár. Beyond her film career, she is a passionate humanitarian and advocate for climate action.
Roger Federer, from Basel, Switzerland, made his ATP Tour debut in 1998 and became world number one in 2004, maintaining his position for a record 237 consecutive weeks. With 20 Grand Slam titles, including a record eight Wimbledon wins, Federer continues to influence both sports and philanthropy through the Roger Federer Foundation, which supports early childhood education worldwide.
