Australia took home the top prize in the Outdoor category, with Whybin\TBWA Group Melbourne winning the Cannes Lions Grand Prix for its ‘ANZ GAYTMS’ campaign for ANZ.
To show ANZ’s support for the annual Sydney Gay and Lesbian Mardi Gras, artists decorated ANZ’s ATMs with colourful artwork. Messages like ‘Hello gorgeous’ and ‘Cash out and proud’ were also displayed on the screen.
Outdoor Jury President Jose Miguel Sokoloff said of the work, “It is respectful, it is important, it changes something, it is pure outdoor and it is brave. All of these things come together and made our Grand Prix something that I think indicates the way forward, and indicates the way forward for outdoor.”
Cristina Sanchez, BBDO Guerrero ECD and Outdoor jury member, shared, “The combination of a bank supporting the gay community and taking a stand showed how outdoor can really make such a difference in people’s lives. It’s something that you can’t immediately do with all the other mediums but outdoor is around you, is connected to you.”
Apart from the Grand Prix, Australia also bagged one Silver Lion and five Bronze Lions. China followed with eight total wins consisting of six Silver Lions and two Bronze Lions. Japan had five wins, three Gold Lions and two Bronze Lions.
Hakuhodo Tokyo won a Gold Lion for ‘Rice-code’ for Inakadate Village, as well as a Gold Lion for the ‘Cityscape’ campaign for Infas Publications, Inc.
Dentsu Tokyo also won a Gold Lion for ‘Sound of Honda/Ayrton Senna 1989’ for Honda Motor Co.
From Singapore, BBDO Proximity Singapore’s Guinness ‘Un, Deux, Trois, Quatre, Cinq’ campaign for Asia Pacific Breweries Singapore won a Gold Lion and two Silver Lions.
Other Asia winners were Hong Kong, India, Thailand, and the Philippines with two Lions each, and Vietnam and Korea with one Bronze Lion each.
In the Outdoor category, 18 Gold Lions and 40 Silver Lions were awarded to winners from 18 countries, led by Brazil with 7, France with 6, and China with 5. 68 Bronze Lions were also given out at the awards ceremony on June 17.
