MELBOURNE – Whybin\TBWA Melbourne created a print campaign to demonstrate just how fast the Nissan GT-R is.
Doing an incredible 0-60mph (0-100km/h) in just 2.7 seconds, the Nissan GT-R enjoys a cult following and its incredible performance has earned its respect amongst the motoring community worldwide, the agency said in a press release.
Whybin\TBWA Melbourne created the campaign to give the audience a new perspective on speed and on the Nissan GT-R. Simple, everyday actions like signing your name, typing on a computer, or singing a well-known song became a visual comparison to show just how quick 2.7 seconds actually is.
The campaign comprises of three executions.
Credits
Executive Creative Director: Paul Reardon
Senior Art Director: Bruce Baldwin
Senior Copywriter: Brent Liebenberg
Designer: Simon Redwood
Designer/Finished Artist: Gavin O’Brien
Retoucher: Kyle Black
Head of Print Production: Tony Hall
Head of Studio: John Lamanna
Group Account Director: Mike Napolitano
Account Director: Matt Chiodo
Client: Nissan Motor Co. Australia PTY. LTD.
General Manager Marketing Communications: Greg Moore
Marketing Communications Specialist: Dean Bonthorne
