SYDNEY – Whybin\TBWA has named Gary McCreadie and Wesley Hawes as Executive Creative Directors for the agency’s Sydney office. They were previously Creative Directors and Board Partners at BBH London.
McCreadie and Hawes leave BBH as Global Creative Directors on Axe/Lynx, the agency’s largest and most creatively awarded account.
They are responsible for some of the most celebrated campaigns from BBH London in recent years, including the Gold Cannes Lion awarded ‘Apollo’ integrated campaign; the ‘Monday/Wednesday’ work; and the ‘Soulmates’ film, all for Axe/Lynx. Additionally, they produced the ‘We Own the Weekend’ campaign for the Guardian, the awarded ‘Aarrrgghhh’ spots for Tango, and the Barclaycard ‘Waterslide’ film.
“Gary and Wes are one of the most exciting creative leadership teams in the world right now. It is a great coup they have agreed to join us,” said Paul Bradbury, Chief Executive Officer of Whybin\TBWA Group. “They respect the power of big platform campaign ideas, having been in the engine room at BBH, working on ‘The Lynx Effect’ for Unilever, ‘Keep Walking’ for Johnnie Walker, and the ‘We Own the Weekend’ campaign for the Guardian. They are outrageously funny, down to earth and strategically driven. They will fit in brilliantly.”
“It’s always very satisfying when great creative people return to work for us,” said Scott Whybin, Chairman and Regional Creative Director of Whybin\TBWA Group. “My obsession is teams that get big bold campaign platform ideas that flow easily across every channel with consistency and class. And these guys get it.”
“Having worked for us in Sydney before, they get the tone and pace that is required, plus they’ve had world-class training and experience at BBH London. They are ready to put their own mark on an agency.” added Whybin.
