CANNES – A total of 277 entries are in the running for a Film Lion this year at the Cannes International Festival of Creativity, one of most coveted category at the Festival.
As with other categories, the US has the most number of shortlisted entries with 112, among them the most popular TV, cinema and online film content in the past month.
Wieden + Kennedy Portland takes the lion’s share overall with a commendable 18 shortlisted entries from Old Spice, Nike, Dodge, Weight Watchers International and Coca-Cola. Other dominant agencies out from the US are BBDO New York (Starbucks, Diageo, GE, Visa, Lowe’s, Mars Chocolates, Foot Locker), The Martin Agency (Geico) and Droga5 New York (Under Armour, Heineken, Prudential Financial, Johnsonville Sausage, Air Wick).
Meanwhile, the Asia Pacific region has 24 finalists in the Film category, led by Australia with 7 shortlisted entries. BMF Advertising Sydney taking double spots for its campaign for Aldi Australia.
Japan follows with 6 finalists with Tokyu Agency Tokyo/NTT Advertising Tokyo scooping two spots for its campaign, ‘3-Second Shrimp Frying Cannon’ for Expanded LTE Network which recently won a Grande Lotus at the APAC AdFest, and 3-Second Cooking ‘Super Fried Dumpling’ for LTE Advanced (Premium 4G).
A total of 3070 entries from 67 countries were submitted to the Film Lions this year, up 8.2% (2838) from 2014. The Film Lion winners will be presented during the Film, Film Craft, Branded Content & Entertainment, Titanium and Integrated Lions Awards Ceremony on Saturday, June 27.
Here’s the full shortlist:
The winners for Film Lions will be announced on Saturday.
